Social media management that builds demand, not just a posting schedule
RX runs the strategy, the Arabic and English content, the community and the paid spend for brands across Egypt and MENA — on the platforms your buyers actually use here, not the ones the global playbook assumes.
A full calendar
is not a strategy
Plenty of brands post every day and still sell nothing. Social media management stops working the moment it becomes a content chore measured by output instead of outcome — and most teams cannot tell the difference until a whole year of budget has gone.
Posting Into the Void
The calendar is full, the grid looks tidy, and engagement is coming from your own staff. Reach without intent is a cost, not a channel.
Built for the Wrong Platform
Agencies arrive Instagram-first because that is the global default. In Egypt, Facebook reaches 53% of the population and Messenger 47.9% — get that mix wrong and you are advertising to the wrong country.
Comments Nobody Answers
DMs and comments are where the buying happens in this market. When they sit unanswered for two days, the sale has already gone somewhere faster.
Strategy, content, community and spend —
one team, one plan
Numbers that
speak for themselves
What RX clients see once social media management is run properly.
Nile Delta Furniture
A furniture retailer posting daily to Instagram while 80% of its customers were reaching it through Facebook and Messenger. We rebuilt the platform mix, moved product launches to Facebook video, and put a same-day response rule on Messenger.
What social media management involves when it is done properly
Pick the platforms this market is actually on
Egypt does not behave like the case studies. Facebook reaches 63.3 million people here and Messenger 57.2 million, while Instagram sits at 23.9 million and LinkedIn at 15 million. A luxury retailer and a B2B supplier should therefore be running almost opposite plans. Social media management starts by choosing where not to post — and by accepting that Messenger is a sales channel in Egypt, not a support inbox.
Content quality decides reach, then everything else
Frequency without quality just teaches the algorithm to stop showing you. Creating genuinely engaging content is the single biggest challenge marketers report, named by 27% of them, and it is the reason our social media management sits next to a production studio rather than a stock library. Ninety percent of Instagram users follow at least one business, so the bar is not "did we post" — it is whether a post survives a thumb moving at speed.
Organic and paid are one system
Organic tells you what people respond to; paid takes what already worked and buys it more attention. Run separately, you pay to promote guesses. Run together — which is how we structure social media management at RX — the ad budget only ever amplifies posts that have already proved themselves, and the organic calendar becomes a testing ground with a real budget behind its winners.
Find out whether your accounts are working
Send us your handles. We will come back with what is actually performing, what your competitors are doing better, and whether you need social media management or just a better plan.
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What our clients
say about us
Common Questions Answered
At RX: platform strategy, content production in Arabic and English, scheduling, community management, paid social and monthly reporting. Some clients take the whole package, others only the content or only the community side.
It scales with how many platforms you run, how much original content is shot each month and whether paid social is included. We price from the plan rather than from a package tier, and we will give you a firm monthly figure after the free audit.
Rarely all of them. The answer depends on your audience and what you sell — Facebook and Messenger have the widest reach in Egypt, Instagram and TikTok skew younger and more visual, and LinkedIn matters for B2B. We recommend the shortlist in the audit.
Yes, natively. Copy is written in Arabic and English by native speakers who share one brand voice document, so neither version reads like a translation of the other.
We agree a response window before we start, along with escalation rules for complaints and anything needing your sign-off. Speed matters more here than most brands assume.
Paid social can produce measurable leads within weeks. Organic growth and community trust take roughly three to six months of consistent output. We report on both from month one so you can see which is doing the work.
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business?
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