Motion graphics: video without the shoot day
RX animates explainers, ads and brand assets for companies in Egypt and MENA — no crew, no location, no reshoot fee, and an Arabic version produced from the same file.
You need video.
You do not have a production budget.
The product is complicated, the campaign needs assets next month, and a full shoot means a crew, a location, talent and a date everyone can make. Meanwhile the static ad is not explaining the thing that needs explaining.
Nothing to Film
The product is software, a service or a process. There is no object to point a camera at, so every shoot proposal turns into stock footage of people smiling at laptops.
One Change Means a Reshoot
The pricing moved, or legal wants a line reworded. With filmed footage that is a new shoot day; with motion graphics it is an afternoon. The video ships out of date instead, or it does not ship.
Too Complex for Static
Three steps, a comparison and a number. It does not fit on a single frame, so the post gets ignored and the explanation moves to a landing page nobody scrolls.
Animation for the things
a camera cannot show
Numbers that
speak for themselves
What clients see after an RX animation project.
Tamweel Finance
A lender whose instalment product needed four steps and a comparison to explain, and whose static ads were being scrolled past. A ninety-second explainer replaced the landing-page wall of text, in Arabic and English from the same build.
When motion graphics beat a film crew
When there is nothing to point a camera at
Software, financial products, logistics, insurance, anything defined by a process rather than an object — filmed footage adds nothing here except cost, because the actual subject is invisible. Animation can show a transaction moving, a system connecting or a comparison resolving. That is why motion graphics dominate explainer work: they can draw the thing the camera cannot find. Short animations internationally run from roughly $1,500 to $5,000 per project, against $1,000 to $20,000 for even modest filmed production.
When the content will need to change
A price, a feature list, a regulatory line, a seasonal offer. Filmed footage locks all of that in on the shoot day; changing it means the crew comes back. An animated project file does not have that problem — the scene gets edited and re-rendered. The same property makes multi-market versioning almost free, which is why a motion graphics video is usually the cheapest route to an Arabic and an English cut of the same asset. Over a campaign that changes twice, motion graphics stop being the alternative and start being the obvious choice.
When the message needs sequence to make sense
Three steps, a before-and-after, a chart that only means something once you see it build. Static creative has one frame to land all of it and usually lands none, which is precisely where motion graphics pull ahead. Motion reveals in order, and it holds attention long enough for the order to register — which is why short-form animated assets consistently out-engage static equivalents in the same feed. It is also why they travel: a good animated sequence gets shared in ways a product photograph does not.
Not sure whether you need animation or a shoot?
Tell us what you are trying to explain. We will tell you whether motion graphics actually fit — including when the honest answer is that a camera would do it better.
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Common Questions Answered
Animation is the broader craft, usually built around characters and story. Motion graphics animate design elements — type, shapes, icons, data — to explain something quickly. The two overlap, and plenty of projects use both.
It scales with length, style and complexity. Short animated assets internationally run from about $1,500 to $5,000; longer 3D or character-led work costs considerably more. We quote against an agreed script and storyboard rather than a per-second rate.
A sixty-to-ninety-second explainer is usually three to five weeks: about a week on script and storyboard, two on animation, and the rest on revisions and versioning. Short ad assets built from an existing style are much faster.
Yes, from the same build. Arabic is set and timed as its own version rather than pasted over the English timing, which matters because Arabic text runs longer at the same message length.
Two rounds as standard, at storyboard and at first animation. The storyboard round is the important one — changing a scene before it is animated costs almost nothing, and changing it afterwards costs real time.
Yes, including the source files. That means your next update does not have to come through us, which is the main practical advantage animation has over filmed footage.
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