Media production that fills the calendar, not just the showreel
RX plans, shoots and edits for companies across Egypt and MENA — and builds every production day to deliver months of usable content in Arabic and English, not one video and an empty content calendar.
You paid for media production.
You got one video.
The footage looked good. It ran for a fortnight, the engagement was fine, and then the content calendar was empty again and someone asked about the next budget. That is not a creative failure. It is a planning failure, and it is the most common thing we are called in to fix.
One Shoot, One Asset
A full crew, a location and a day of everyone's time produced a single ninety-second film. The same day could have produced twelve pieces if anyone had planned the cut-downs before the camera was set up.
Wrong Shape for the Platform
Everything was framed wide for the website. Now the social team is cropping heads off in vertical, and the paid team has nothing at all that works in a feed.
Arabic Came Later, or Never
Subtitles and voiceover were treated as a media production extra, quoted separately, and quietly dropped. Half the addressable audience got the English cut or nothing.
One production plan.
Every format the business needs.
Numbers that
speak for themselves
What clients see after an RX media production project.
Zahra Foods
A packaged-food brand that had been buying one hero film a year and running out of content by week three. We planned the cut-downs into the shot list and came off a two-day shoot with a hero film, eighteen verticals, forty product stills and an animated explainer.
How to buy media production without wasting the budget
Count the deliverables, not the shoot days
The only honest way to compare two quotes is cost per usable asset. A cheaper day that yields one film is worse value than a fuller day that yields a hero cut, six verticals, twenty stills and a motion sequence. Any media production company worth hiring will plan those cut-downs into the shot list from the start — it costs almost nothing extra on the day and it is close to impossible to add afterwards. This is the single biggest lever on what you actually pay per piece of content.
Shoot for the platform your market is actually on
Egypt is not an Instagram-first market. Facebook reaches 63.3 million people here and Messenger 57.2 million, against 23.9 million on Instagram, while TikTok's reach now equals 49.7% of the country's internet users after growing more than 25% in a year. Those platforms want different aspect ratios, different lengths and different opening seconds. Deciding the platform mix before the shoot changes the framing, the pacing and the script — which makes it a media production decision rather than a distribution one.
Treat Arabic as a version, not a project
Producing the Arabic and English cuts in the same post-production pass costs a fraction of commissioning the second language later, because the edit, the grade and the sound design are already built. Around 60% of Arabic speakers prefer to consume content in Arabic, so a single-language deliverable in this region is a deliberate decision to reach less of your market. We quote both versions as standard rather than as an upsell, and we build them into the media production schedule from the first conversation.
See how much content your last shoot should have produced
Send us what you filmed and what you got back. We will tell you what else was in that footage, and what a media production day should be yielding at your budget.
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Common Questions Answered
Media production covers everything from the first concept conversation to the final delivered files: planning, scripting, storyboarding, casting and locations, the shoot itself, then editing, color, sound and versioning.
It depends on crew size, locations, talent and how many deliverables you need. Social and corporate work internationally runs from about $1,000 to $20,000; commercials go far higher. We quote a fixed price against an agreed deliverables list rather than an open day rate.
A straightforward corporate or social media production project is usually three to five weeks: about two on concept and pre-production, one or two shoot days, and one to two weeks in post. Larger campaigns run longer, mostly because of approvals rather than the filming.
Yes, as standard. Both language versions are built in the same post-production pass, which is why they cost far less than commissioning the second one separately.
You own the final deliverables and the raw footage. We hand over the project files at the end so nothing is held hostage if you work with someone else next time.
Often not. If the message is explanatory rather than emotional, motion graphics deliver it faster, cheaper and with unlimited revisions. We will say so during the audit rather than sell you a media production day you do not need.
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