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Every click you pay for should come back as a customer

RX is a search engine marketing agency for businesses across Egypt and MENA. We build Google Ads campaigns that reach people at the exact moment they are ready to buy — and we report on leads, not impressions.

Google Ads CertifiedArabic & English CampaignsEgypt & MENA MarketsNo Long-Term Lock-InFull Account Ownership
Account Overview
Cost Per Lead
-42%
average reduction
Return On Ad Spend
5.2x
across managed accounts
Wasted Spend Recovered
EGP 1.4M
in the last 12 months
The Problem

Spending on ads,
guessing at results

Three patterns we find in almost every account before a search engine marketing agency gets involved.

Budget Disappearing Into Nothing

Your ads run, your budget drains, and nobody can tell you which clicks turned into actual inquiries or sales.

Competing Against Your Own Brand

You are paying for clicks on searches you already rank for organically, and bidding against yourself without realizing it.

Clicks That Never Convert

Traffic arrives on a slow, generic homepage instead of a page built to turn that specific search into an inquiry.

What We Deliver

A full search engine marketing agency,
not a dashboard

Account Audit & Restructure
A forensic review of your existing campaigns, then a rebuild around the keywords that actually produce revenue.
Commercial Keyword Research
High-intent Arabic and English terms, filtered by cost per click and buying intent before a single pound of budget is spent.
Ad Copy & Creative Testing
Headlines and descriptions tested continuously, because a higher click-through rate lowers what you pay per click.
Landing Page & Conversion Rate
Dedicated pages built for each campaign, so the click has somewhere to go that matches what was promised.
Remarketing & Audience Targeting
Bringing back the visitors who left without inquiring, at a fraction of the cost of acquiring them again.
Conversion Tracking & Reporting
Proper tracking from click to inquiry to sale, reported monthly in leads and revenue rather than impressions.
Performance Overview
3,400
Leads Generated
-42%
Cost Per Lead
5.2x
Return On Ad Spend
Proven Results

Numbers that
speak for themselves

Aggregate performance across accounts managed by our search engine marketing agency team over the last twelve months.

5.2x
Return On Ad Spend
-42%
Cost Per Lead
3,400
Qualified Leads Delivered
Case Study — Search Engine Marketing

Cairo Home Services Group

A multi-branch home maintenance business in Greater Cairo running one broad-match campaign across every service line. We split the account by service and intent, added negative keyword lists, and pointed each campaign at its own landing page.

Before
EGP 640
cost per lead
After
EGP 268
cost per lead
In-Depth Guide

Paid search in Egypt: what a search engine marketing agency should actually be doing

Why paid search works so well in the Egyptian market

Google holds roughly 96.7% of the search market in Egypt, comfortably above the 90.5% global average, and 98.2 million people are now online at 82.7% penetration. That concentration is unusual, and it matters: a single well-run account can reach almost everyone actively searching for what you sell. It is also why choosing a search engine marketing agency that understands both Arabic and English query behavior changes what a campaign can deliver.

Where most accounts quietly waste money

Broad match keywords with no negative list, one campaign covering unrelated services, ads pointing at a homepage, and conversion tracking that was never set up properly. These four issues appear in the majority of accounts we audit. A competent search engine marketing agency fixes structure before it touches budget, because more spend on a broken account simply loses money faster.

How paid search and organic rankings compound each other

Paid campaigns produce inquiries within days and reveal exactly which keywords convert. That data then tells your SEO team which pages are worth building, so organic work targets proven commercial terms instead of guesses. Running both through one search engine marketing agency means the two budgets inform each other rather than competing for the same terms.

46%
of Google searches carry local intent
96.7%
of Egyptian search happens on Google
82.7%
internet penetration across Egypt
5.2x
average return on ad spend across RX accounts

Find out what your current campaigns are really costing you

A free account review from a search engine marketing agency that will tell you if your campaigns are fine. No commitment, and you keep the findings either way.

Get a Free Ad Account Review
Clients Experiences

What our clients
say about us

“We had been running Google Ads for two years and could not tell you what a lead cost us. Three months in, we know the number, we know which campaigns earn it, and it is less than half what it was.”
Karim Fouad
Managing Director, Cairo Home Services Group
FAQ

Common Questions Answered

Keyword research, campaign structure, bidding, ad copy, landing pages, audience targeting, and conversion tracking — then continuous testing across all of them. The management is the product; the ad spend is separate and goes directly to Google.

It depends entirely on your sector and the cost per click in your market. We recommend starting narrow on your highest-intent terms, proving the return, then scaling. We will give you a realistic figure for your industry during the free review.

No. We work on a flat monthly management fee, so our incentive is your return rather than your spend — a distinction worth checking with any search engine marketing agency you speak to. Ad budget is paid directly to Google from your own account, which you own outright.

Traffic starts within hours of launch. Meaningful conversion data usually takes two to four weeks, and campaigns typically reach stable, optimized performance around the eight-week mark.

Yes. Both, and often within the same campaign structure, because customers across Egypt and MENA regularly mix the two languages inside a single search query.

You keep the account, the campaigns, the data, and the tracking setup. Everything is built inside your own Google Ads account from day one — we never hold a client account hostage.

Ready to grow your
business?

Book a free consultation. Our marketing specialists will review your current presence and show you exactly where the growth opportunity is.

Free 30-minute strategy call
No commitment required
Response within 24 hours
Custom growth plan included

Book Free Consultation

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