UI/UX design that ends the argument about taste
RX runs research, testing and interface work for products and websites across Egypt and MENA — in Arabic and English — so the design decisions get made on evidence instead of whoever spoke last in the meeting.
The design keeps changing.
The conversion rate does not.
The homepage has been redesigned three times. Each version was someone's preference. None of them were tested, so none of them settled anything. This is what happens when design is treated as decoration rather than as a business decision with a measurable outcome.
Design by Loudest Opinion
The founder prefers blue. The sales director wants the form shorter. Nobody has asked a single customer, so every review meeting reopens the same argument and the launch date slips again.
Pretty Screens That Do Not Convert
The mockups looked excellent in the deck. Then real people met the real product, could not find the button that mattered, and left at the step nobody thought to check.
Arabic Breaks the Layout
The design was done left-to-right and mirrored afterwards. Navigation flows the wrong way, forms misalign, and the primary action ends up on the side no Arabic reader looks at first.
Research, interfaces,
and the evidence behind both
Numbers that
speak for themselves
What clients see after an RX UI/UX design engagement.
Sahl Payments
A fintech onboarding flow that had been redesigned twice on internal opinion with no change in completion. Five moderated sessions found the drop-off in one verification step, and the Arabic layout was mirrored rather than designed.
What separates UI/UX design from making things look nice
Test early, because testing is cheap and rebuilding is not
You do not need a research department. Nielsen Norman Group's foundational finding still holds: five users will surface roughly 85% of a product's usability problems. A seven-second first-impression test can settle a layout argument that has run for a month. The point of research is not academic rigor, it is speed — replacing a subjective debate with a small, cheap piece of evidence before the developers commit a sprint to it.
Arabic is an experience decision before it is a code decision
Right-to-left is not a stylesheet flag. Reading order reverses, so navigation, sliders, breadcrumbs and progress indicators all have to flow the other way, and the primary call to action belongs on the right where the eye lands first. On mobile — which is more than 70% of usage across MENA and over 90% of social access — the natural thumb zone flips with it, so designing for Arabic starts from a different set of assumptions entirely. Around 60% of Arabic speakers prefer to browse in Arabic, so getting this wrong quietly costs more of your market than any color choice ever will.
Hand the developers a system, not a picture
The most expensive failure in website design projects happens at handoff. A folder of flat screens leaves engineers guessing at spacing, states and edge cases, and the built product drifts from the approved design. A component library with defined tokens, responsive rules and documented states removes the guesswork, cuts build time, and means the next feature starts from existing parts instead of a blank canvas.
Find out where your users are actually dropping out
Send us the URL or the app. We will come back with the three friction points costing you the most conversions, and whether they need real design work or a fifteen-minute fix.
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Common Questions Answered
UX is the journey — whether someone can get what they came for without friction. UI is the surface — layout, typography, color, states and micro-interactions. You need both, and a beautiful interface on a broken journey performs worse than a plain one on a clear journey.
A focused engagement on a single flow — checkout, onboarding, a signup form — usually runs three to four weeks including testing. A full website design project is typically eight to twelve weeks from discovery to developer handoff.
Most quotes scale with scope: the number of screens, how much research is needed and whether a design system is part of the deliverable. International agencies commonly set minimums around $50,000; we scope to the project rather than to a floor.
Usually yes, and it is cheaper than you expect. Teams know their customers well and still misjudge which step loses them. Five sessions typically surface most of it, and the cost is a fraction of building the wrong thing.
Yes, and we design them right-to-left from the start rather than mirroring a finished English layout. Navigation direction, thumb zones, Arabic typography and mixed-direction numerals are handled in the design phase.
A Figma file with responsive components, defined design tokens, documented states and a clickable prototype — plus a walkthrough session. You own all of it, so the next round of design does not have to come through us.
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