Web development built to convert, not just to launch
RX designs and builds bilingual websites for companies in Egypt and MENA — Arabic and English, fast on a mobile connection, and structured so search engines and buyers both find what they came for.
Your site looks fine.
It just isn't doing its job.
Most companies do not need a prettier website. They need one that loads before the visitor gives up, reads properly in Arabic, and hands the sales team something usable. Bad web development rarely announces itself — it shows up as a conversion rate nobody can explain.
It's Slow Where It Counts
Desktop tests look fine because they were run on office fibre. On mobile, where more than half your traffic comes from, the average site now takes 8.6 seconds — and 53% of visitors are gone after three.
Arabic Was an Afterthought
The English site was built first and the Arabic version bolted on. Layouts break right-to-left, fonts render badly, and half your market quietly bounces.
Nobody Can Update It
Every text change needs a developer and an invoice. So the site stops being updated, and a stale site stops ranking and stops converting.
Everything between the brief and
web development that earns its keep
Web development results
that speak for themselves
What clients see after an RX web development project.
Masr Medical Supplies
A B2B distributor running a five-year-old site that took nine seconds to load on mobile and broke its layout entirely in Arabic. We rebuilt it bilingual-first with a mapped redirect plan, and the catalogue became usable on a phone for the first time.
What good web development actually involves
Speed is a business metric, not a technical one
Every second of load time has a price attached. Pages that load in one second convert at around 3.05%; by six seconds that falls to 1.08%. On mobile, a single second of delay can cut conversions by up to 20%, and going from one to three seconds raises bounce by 32%. Good web development treats those numbers as the brief: images sized properly, scripts deferred, hosting close to the audience, and testing done on a real phone on a real network.
Arabic and English are one build, not two
Bilingual is normal in this market and it changes the architecture. Right-to-left layout, mirrored components, fonts that render correctly at small sizes, URL and hreflang structure that lets Google index both versions cleanly — these are decisions made at the start of web site development, not patched in at the end. Retrofitting Arabic onto a finished English site is the single most expensive mistake we get called in to fix.
Build so the site survives the redesign cycle
The average website lasts two years and seven months before it is replaced. It is entirely possible to get four or more years out of a good one, and the difference is usually maintainability: an editor your marketing team can actually use, components that can be recombined into new pages, and documentation. Our web development handovers include the code, the credentials and the training — you own everything, so your next agency is a choice rather than a rescue.
What web design and development services should cover
Design and build are sold separately often enough that briefs fall down the gap between them. Complete web design & development services cover the whole chain: discovery and information architecture, interface design, front-end build, content management setup, performance work, accessibility, analytics, and a handover that leaves your team able to edit the site without calling anyone. A web development agency that quotes only for the build will hand you a beautiful site nobody can update. Ask where the boundary sits before you sign, because that boundary is where most projects overrun.
Speed is a web development decision, not a plugin
Most slow sites are slow by construction, and no caching plugin fixes that after the fact. Render-blocking stylesheets, unoptimised images, fonts loaded from a third-party origin, and a page that shifts while it loads are all decisions taken during the build. Google's Core Web Vitals measure exactly those three things, and they feed page experience signals in search. Proper web site development treats speed as a requirement in the brief with a measurable target, not a phase at the end when the budget is gone. It is far cheaper to build fast than to make a finished site fast.
Choosing a web development agency, and what you should own
Three questions decide whether a web development project ages well. Who owns the domain and hosting — it should be you, in your own name. Can your team edit every page without a developer, or only the blog? And is the code yours if the relationship ends? Web development services that keep the site on the agency's hosting, behind the agency's licences, are selling you a rental. We build in your accounts, hand over the credentials, and document the CMS so the site outlives the engagement.
Building for search from the first sprint
A site that is beautiful and invisible has failed. URL structure, heading hierarchy, internal linking, structured data, canonical handling and multilingual setup are all cheaper to get right during web development than to retrofit afterwards. That is why our builds start with the SEO requirements in the specification and why the UI and UX work happens before a line of front-end code. A rebuild that loses the rankings the old site had earned is the most expensive kind of successful project.
What happens after launch, and why it belongs in the web development quote
A website is not a delivery, it is a system that now needs running. Core updates and security patches, backups you have actually tested restoring, uptime monitoring, form deliverability, broken link checks and periodic performance re-testing all start the day you launch.
Web development quotes that end at handover leave every one of those unowned, which is why so many sites are quietly broken within a year — a contact form silently failing is the most expensive bug on the internet and nobody notices it for months. Agree who owns maintenance before the build starts, whether that is us, your team or nobody, because "nobody" is a decision too and it should be a conscious one.
Find out what your current site is costing you
Send us the URL. We will send back a mobile speed test, a list of what is breaking in Arabic, and an honest answer on whether this is a web development job or a half-day fix.
Services that work
alongside web development
What our clients
say about us
Web development questions answered
It depends almost entirely on scope — page count, integrations, whether ecommerce is involved and how much content needs writing. We scope every project as a breakdown of hours by phase so you can see what is driving the number, and we quote a fixed price before anything starts.
A straightforward marketing site is typically six to ten weeks. Ecommerce and platform builds run longer. The largest variable is usually content and approvals on the client side, not the build itself.
Not if the migration is handled properly. We map redirects, preserve the URL structure of pages that already rank and keep the technical foundations intact. Any web development agency that treats a redesign as a fresh start is putting your traffic at risk.
Yes, and we build Arabic-first when Arabic is the primary audience. Right-to-left layout, typography and content structure are handled in the design phase rather than retrofitted.
That is the goal. We build editable components and train your team on handover, so routine content changes never need a developer.
Yes. Most clients keep a monthly arrangement for security patching, backups, monitoring and ongoing improvements. It is optional, and you keep the code either way.
It scales with page count, how much of the design is bespoke, and whether the build needs integrations such as payments, booking or inventory. A brochure site and a multi-language site with an e-commerce layer are different projects. We scope from the brief and quote in writing before anything starts.
A focused site can go live in weeks once the brief and content are complete. Larger builds run to a couple of months. The single biggest cause of delay is content — copy, photography and product data arriving late — which is why we agree the content plan alongside the design.
Both, and the choice follows the requirements. WordPress is right when the team needs to publish and edit constantly. A natively coded front end is right when the interface is unusual, the performance ceiling matters, or the site is really an application. We recommend one and explain why rather than defaulting.
Yes, and it needs planning before launch, not after. We map every existing URL, redirect it to its replacement, keep the heading and content structure of the pages that already rank, and monitor Search Console for weeks afterwards. Skipping that mapping is how rebuilds lose traffic overnight.
We set hosting up in your name so the account is yours, and we can manage it or hand it over. Maintenance is optional and quoted separately: updates, backups, monitoring and a set amount of change work each month.
That is a requirement in every build we do. Pages, sections, images and copy are editable from the dashboard, and we record a short walkthrough for your team at handover. If only a developer can change the homepage, the web development was done wrong.
Yes, with proper right-to-left layout rather than a mirrored stylesheet, separate content per language, and the hreflang setup search engines need to serve the right version. It is specified from the start because retrofitting a second language is far more expensive.
Ready to grow your
business?
Book a free consultation. Our marketing specialists will review your current presence and show you exactly where the growth opportunity is.
Book Free Consultation
Message sent!
We'll get back to you within 24 hours.