Social media management that builds demand, not just a posting schedule
RX runs the strategy, the Arabic and English content, the community and the paid spend for brands across Egypt and MENA — on the platforms your buyers actually use here, not the ones the global playbook assumes.
A full calendar is not
social media management
Three things that go wrong when social media management is bought as a posting schedule rather than a plan.
Posting Into the Void
The calendar is full, the grid looks tidy, and engagement is coming from your own staff. Reach without intent is a cost, not a channel.
Built for the Wrong Platform
Agencies arrive Instagram-first because that is the global default. In Egypt, Facebook reaches 53% of the population and Messenger 47.9% — get that mix wrong and you are advertising to the wrong country.
Comments Nobody Answers
DMs and comments are where the buying happens in this market. When they sit unanswered for two days, the sale has already gone somewhere faster.
Social media management that covers
strategy, content, community and spend
Social media management results
that speak for themselves
Aggregate performance across the social media management accounts we have run over the last twelve months.
Nile Delta Furniture
A furniture retailer posting daily to Instagram while 80% of its customers were reaching it through Facebook and Messenger. We rebuilt the platform mix, moved product launches to Facebook video, and put a same-day response rule on Messenger.
What social media management involves when it is done properly
Pick the platforms this market is actually on
Egypt does not behave like the case studies. Facebook reaches 63.3 million people here and Messenger 57.2 million, while Instagram sits at 23.9 million and LinkedIn at 15 million. A luxury retailer and a B2B supplier should therefore be running almost opposite plans. Social media management starts by choosing where not to post — and by accepting that Messenger is a sales channel in Egypt, not a support inbox.
Content quality decides reach, then everything else
Frequency without quality just teaches the algorithm to stop showing you. Creating genuinely engaging content is the single biggest challenge marketers report, named by 27% of them, and it is the reason our social media management sits next to a production studio rather than a stock library. Ninety percent of Instagram users follow at least one business, so the bar is not "did we post" — it is whether a post survives a thumb moving at speed.
Organic and paid are one system
Organic tells you what people respond to; paid takes what already worked and buys it more attention. Run separately, you pay to promote guesses. Run together — which is how we structure social media management at RX — the ad budget only ever amplifies posts that have already proved themselves, and the organic calendar becomes a testing ground with a real budget behind its winners.
What a social media agency in Egypt should be measured on
Most reporting from a social media agency stops at reach, impressions and follower growth. None of those are outcomes. Social media management earns its retainer on saved conversations, profile visits, link clicks, direct messages that turn into enquiries, and the cost of each. Ask any social media marketing agency in Egypt to show you a report with an enquiry number on it. The top social media agencies in Egypt can, because they built the tracking before they built the calendar. The rest will show you a graph that goes up and hope you do not ask what it produced.
Content creation services that survive month four
Almost every brand has a good first month. The failure mode is month four, when the ideas run out and the feed turns into product photos with captions. That is a systems problem, not a talent problem. Proper content creation services start with pillars, formats and a production rhythm — how many photo days, how many motion graphics pieces, how many reactive posts — so the calendar is filled from a plan rather than from panic on Sunday night. When you compare content creation companies, ask to see month four of an existing client rather than the launch campaign.
Choosing between the best social media companies for your brand
The best social media companies are not the ones with the biggest showreel; they are the ones whose process fits your business. A retailer needs volume and speed. A clinic needs trust, consistency and careful language. A B2B firm needs fewer, better posts and a real presence on LinkedIn.
People search for social media companies near me because they want someone who understands the local market, and that instinct is right — knowing how Egyptian audiences actually use Instagram, TikTok and Facebook matters more than a generic global playbook. What a social media agency services list should always include is strategy, content, community management and paid, priced as one thing.
Where SMM social media marketing meets paid
Organic social builds the audience and tests the message; paid buys reach for whatever the organic feed proves people respond to. Running them separately is the single most common waste we find. Under one team, the best-performing organic post becomes next month's ad, and the ad comments feed the community management queue. That is what social media marketing should mean in practice — one plan covering both, with the paid side spending against evidence rather than against a brief written before anything was published.
What a month of social media management actually involves
The visible part is the posts. The work behind them is a monthly cycle: reviewing last month against the numbers that matter, planning the next calendar against the campaign and retail calendar, producing or commissioning the assets, scheduling, then community management every working day. That last one is where most retainers quietly fail.
Comments and direct messages are where the enquiries actually arrive, and a page that answers them within the hour converts at a completely different rate from one that answers on Monday. Social media management priced without community management is priced without the part that produces revenue, so check what is included before comparing two quotes that look similar.
Get a free social media management audit
Send us your handles. We will come back with what is actually performing, what your competitors are doing better, and whether you need social media management or just a better plan.
Services that work
alongside social media management
What clients say about
our social media management
Social media management questions answered
At RX: platform strategy, content production in Arabic and English, scheduling, community management, paid social and monthly reporting. Some clients take the whole package, others only the content or only the community side.
It scales with how many platforms you run, how much original content is shot each month and whether paid social is included. We price from the plan rather than from a package tier, and we will give you a firm monthly figure after the free audit.
Rarely all of them. The answer depends on your audience and what you sell — Facebook and Messenger have the widest reach in Egypt, Instagram and TikTok skew younger and more visual, and LinkedIn matters for B2B. We recommend the shortlist in the audit.
Yes, natively. Copy is written in Arabic and English by native speakers who share one brand voice document, so neither version reads like a translation of the other.
We agree a response window before we start, along with escalation rules for complaints and anything needing your sign-off. Speed matters more here than most brands assume.
Paid social can produce measurable leads within weeks. Organic growth and community trust take roughly three to six months of consistent output. We report on both from month one so you can see which is doing the work.
It scales with output and channels: the number of posts, how much original photo and video is shot, whether community management is included, and whether paid is managed too. We price the plan, not the platform count, so you can see what a month of social media marketing actually buys before you commit.
We report enquiries, not impressions, and we build the tracking first. Ask any of the top social media agencies in Egypt for a report showing what their work produced in leads or sales rather than reach. The ones that can are the shortlist worth having.
Yes. Some clients have an in-house community manager and only need a content creation agency for photography, design and video. We can run production as a standalone service and hand over finished assets with a posting plan, or manage the whole channel end to end.
Both, and the mix in between that Egyptian audiences actually write in. Captions, community replies and ad copy are written by people who work in the language your customers use, which is rarely one or the other in practice.
Fewer than you think. Two channels done properly beat five neglected ones, and the right two depend on where your customers already are rather than where the competition posts. We recommend the shortlist after the audit, and we are happy to tell you to close an account.
Yes, and we treat it as core rather than an add-on. Comments, direct messages and review replies are handled during working hours in Arabic and English, with an agreed escalation path for complaints and anything that needs your team to answer.
Often the best arrangement. A common split is that we own strategy, paid and production while your team, who know the products and the customers, handle day-to-day replies. We set the plan and the templates so the two halves stay consistent.
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