Every click you pay for should come back as a customer
RX is a search engine marketing agency for businesses across Egypt and MENA. We build Google Ads campaigns that reach people at the exact moment they are ready to buy — and we report on leads, not impressions.
Spending on ads, guessing at results
before a search engine marketing agency steps in
Three patterns a search engine marketing agency finds in almost every account it inherits.
Budget Disappearing Into Nothing
Your ads run, your budget drains, and nobody can tell you which clicks turned into actual inquiries or sales.
Competing Against Your Own Brand
You are paying for clicks on searches you already rank for organically, and bidding against yourself without realizing it.
Clicks That Never Convert
Traffic arrives on a slow, generic homepage instead of a page built to turn that specific search into an inquiry.
A full search engine marketing agency,
not a dashboard
Search engine marketing agency results
that speak for themselves
Aggregate performance across the accounts our search engine marketing agency has managed over the last twelve months.
Cairo Home Services Group
A multi-branch home maintenance business in Greater Cairo running one broad-match campaign across every service line. We split the account by service and intent, added negative keyword lists, and pointed each campaign at its own landing page.
Paid search in Egypt: what a search engine marketing agency should actually be doing
Why paid search works so well in the Egyptian market
Google holds roughly 96.7% of the search market in Egypt, comfortably above the 90.5% global average, and 98.2 million people are now online at 82.7% penetration. That concentration is unusual, and it matters: a single well-run account can reach almost everyone actively searching for what you sell. It is also why choosing a search engine marketing agency that understands both Arabic and English query behavior changes what a campaign can deliver.
Where most accounts quietly waste money
Broad match keywords with no negative list, one campaign covering unrelated services, ads pointing at a homepage, and conversion tracking that was never set up properly. These four issues appear in the majority of accounts we audit. A competent search engine marketing agency fixes structure before it touches budget, because more spend on a broken account simply loses money faster.
How paid search and organic rankings compound each other
Paid campaigns produce inquiries within days and reveal exactly which keywords convert. That data then tells your SEO team which pages are worth building, so organic work targets proven commercial terms instead of guesses. Running both through one search engine marketing agency means the two budgets inform each other rather than competing for the same terms.
What full-service PPC advertising services should include
PPC advertising services are usually sold as campaign management and quietly stop at the click. A complete search engine marketing company owns the whole chain: keyword and negative keyword research, campaign and ad group structure, bidding strategy, ad copy testing, the landing page the click lands on, audience and remarketing lists, and conversion tracking wired from click through to closed sale.
Miss the last one and every number above it is a guess. Search engine marketing services sold as 'campaign management' almost always stop at the third item. When comparing ppc advertising companies, ask which of those seven they actually do and which they expect your team to handle — the gap is where most accounts quietly leak budget.
Google Ads management services, and who owns the account
There are two models in google ads management services and they are not equivalent. Either the agency builds inside your own Google Ads account, or it runs your spend through its own manager account. The first means you keep the campaigns, the history and the conversion data whatever happens next.
The second means a google ads management company can hold your account history hostage at renewal. We only work the first way. Google's own guidance on account structure assumes the advertiser owns the account, and any search engine marketing consultant telling you otherwise is protecting their retention, not your results.
What to ask a search engine marketing consultant before you sign
Four questions separate a search engine marketing expert from a dashboard operator. What is your fee model — flat, or a percentage of my spend? Which of my campaigns would you pause in week one, and why? What is my current cost per qualified lead, not per click?
And what happens to the account if we stop? A top search engine marketing agency answers all four in the first call. Search engine marketing solutions sold on a percentage of spend have an incentive problem baked in: the agency earns more the more you spend, whether or not the spend earns anything back.
Where a pay per click agency fits alongside organic search
Paid and organic answer the same queries with different economics. Paid buys the top of the page today and produces conversion data within days; organic takes months but keeps working after the budget stops. The sequence that works: run paid first, find the terms that genuinely convert, then hand that list to SEO so the content roadmap is built on evidence. If you are searching for a pay per click agency near me and an SEO agency separately, one team running both is usually cheaper and always better coordinated, because the two budgets stop bidding against each other.
What the first ninety days with a search engine marketing agency look like
Month one is diagnosis and repair: tracking rebuilt so a conversion means a real enquiry, the account restructured by service and intent, negative keyword lists applied, and budget pulled off the terms that have never produced anything. Month two is evidence: enough conversion data to know which keywords, ad copy and landing pages actually earn, and the first round of tests built on that.
Month three is scale, and only then. A search engine marketing agency that increases spend in week two is guessing with your money. Ask any search engine marketing agency you are considering to describe those ninety days in that order — if the plan starts with more budget rather than better structure, the account will get more expensive before it gets better.
Find out what your current campaigns are really costing you
A free account review from a search engine marketing agency that will tell you if your campaigns are fine. No commitment, and you keep the findings either way.
Services that work
alongside paid search
What clients say about
our search engine marketing agency
Search engine marketing agency questions answered
Keyword research, campaign structure, bidding, ad copy, landing pages, audience targeting, and conversion tracking — then continuous testing across all of them. The management is the product; the ad spend is separate and goes directly to Google.
It depends entirely on your sector and the cost per click in your market. We recommend starting narrow on your highest-intent terms, proving the return, then scaling. We will give you a realistic figure for your industry during the free review.
No. We work on a flat monthly management fee, so our incentive is your return rather than your spend — a distinction worth checking with any search engine marketing agency you speak to. Ad budget is paid directly to Google from your own account, which you own outright.
Traffic starts within hours of launch. Meaningful conversion data usually takes two to four weeks, and campaigns typically reach stable, optimized performance around the eight-week mark.
Yes. Both, and often within the same campaign structure, because customers across Egypt and MENA regularly mix the two languages inside a single search query.
You keep the account, the campaigns, the data, and the tracking setup. Everything is built inside your own Google Ads account from day one — we never hold a client account hostage.
Two separate numbers. Management is a flat monthly fee based on the number of campaigns and the work involved. Ad spend is whatever you choose to invest and is paid directly to Google from your own account. Be wary of ppc advertising companies that blur the two into one figure — it usually hides a percentage of spend.
Yes, with a caveat we would rather say up front. Below a certain monthly spend there is not enough data to optimise against, so we narrow the account to your two or three highest-intent terms and prove the return before scaling. A search engine marketing agency that takes any budget without that conversation is selling activity.
Structure and tracking, not clever bidding. The best search engine marketing solutions come from accounts split properly by service and intent, with negative keyword lists that stop the waste, dedicated landing pages, and conversion tracking that follows a click all the way to a sale. Everything else is tuning on top of that.
Regularly. We start with a full audit of the existing structure, keywords, negatives and tracking, then tell you what is salvageable and what needs rebuilding. You will get that assessment in writing whether or not you go on to work with us as your search engine marketing company.
In-house works when someone owns it full time and keeps up with the platform changes. Below that threshold an agency is cheaper than the wasted spend, because the failure mode of part-time management is not slow progress — it is a broken account nobody notices for months.
Where the audience justifies it. In Egypt, Google carries the overwhelming majority of search, so the budget belongs there first. For B2B clients selling into markets where other engines have real share, we extend the account rather than splitting attention early.
It varies enormously by sector, and any figure quoted before an audit is marketing. What we can tell you after a fortnight of clean tracking is your actual current cost per qualified lead and how far structure alone can move it — usually a long way, before spend changes at all.
Ready to grow your
business?
Book a free consultation. Our marketing specialists will review your current presence and show you exactly where the growth opportunity is.
Book Free Consultation
Message sent!
We'll get back to you within 24 hours.