Growth Marketing Blog
Practical guides on SEO, paid media, social and branding for businesses growing across Egypt and the wider MENA region.
Social Media
B2B Social Media Marketing
A business purchase is made slowly, by a committee, over months. Social media’s job is to be the trusted name…
SEM
Remarketing Campaigns: How to Win Back Lost Visitors
Most people who visit your site leave without buying. Remarketing is the second chance — and it converts better and…
SEO
Social Media and SEO: How Your Profiles Affect Search Rankings
Social is not a direct ranking factor — and that is only half the story. How profiles, traffic and brand…
Branding
Brand Colour Palettes: How to Choose Yours
People remember a brand’s colour long before its name. How to choose a palette from meaning rather than taste —…
Social Media
Facebook Ad Campaigns: Planning, Management & Ideas
Facebook still reaches more Egyptians than anything else — and it quietly punishes guesswork. The structure, the six objectives, and…
SEM
Google Ads Campaign Types & Account Structure
The first decision Google Ads forces on you is also one of the most expensive to get wrong. The seven…
SEO
Local SEO Tips & Audit Checklist
Most local rankings are lost to small, fixable problems. A quarterly audit you can run yourself — profile, NAP, reviews,…
Social Media
How Much Do Social Media Ads Cost?
It is not a price, it is an outcome. The 2026 CPM, CPC and CPA benchmarks, what actually moves them,…
SEM
Types of Search Engine Marketing
SEM sounds like one thing. It is a family of formats, each built for a different job — and choosing…
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